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Online Access to Advertising Films and TV-Commercials

Author(s): Maria Hvid Stenalt

Journal: Liber Quarterly : The Journal of European Research Libraries
ISSN 1435-5205

Volume: 20;
Issue: 2;
Start page: 200;
Date: 2010;
Original page

Keywords: Archive | audiovisual | commercials | digital | online access

The audiovisual cultural heritage is a valuable collection that both reflects contemporary developments in the 20th century and at the same time is a source material for research. The purpose of this paper is to describe how the State and University Library established a digital archive for Danish film and TV-commercials, why the collection is important, and how it became available online to students and researchers. The process presents a number of challenges including copyright and technical issues. The scalable and integrated service may be used for other audiovisual collections in the future.

Tango Jona
Tangokurs Rapperswil-Jona

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