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OPEN FORUM: Managed Multiculturalism in Finnish Media Initiatives

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Author(s): Karina Horsti

Journal: International Journal of Multicultural Societies
ISSN 1817-4574

Volume: 9;
Issue: 1;
Start page: 113;
Date: 2007;
Original page

Keywords: multiculturalism | multicultural journalism | Finnish journalism | multiculturalism in the media

ABSTRACT
This paper focuses on Finnish mainstream journalism featuringmulticulturalism. Three different initiatives are analysed with aqualitative text method founded on discourse and frame analysis.Finnish mainstream journalism took a multicultural turn in the mid-1990s, two decades later than in neighbouring Sweden where similarinitiatives were launched in the 1970s. The paper takes a critical look at the power relations these initiatives assert or transgress, how multicultural discourses position various actors in society, and how the mainstream media encounter cultural and ethnic differences in a changing demographic situation with a positive intention.
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