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Organic products: consumption habits and perceptions

Author(s): Dacinia-Crina Petrescu | Ioan G. Oroian | Marian Proorocu | Tania Mihăiescu | Laura Paulette | Dan Vârban

Journal: Advances in Environmental Sciences
ISSN 2066-7620

Volume: 5;
Issue: 1;
Start page: 1;
Date: 2013;
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Keywords: organic food consumption | dominant characteristic | trust | expenditure | purchased bio food categories | willingness to pay

The objective of the research was to determine consumption habits and perceptions onecological food products. The main results are: 85% of the respondents perceive the dominantcharacteristic organic food “healthy”; more than half of the respondents (60%) states to have no orlittle trust in sellers claims about a product being eco in the absence of organic label; half of therespondents declare they spent less than 50 lei (0-11.11 Euro) on organic food and 40% of therespondents declare they spent between 51-200 lei (11.12-44.44. Euro) on organic food; almost 20%of the sample bought organic cereals, fruits, vegetables and dairy and almost 10% bought biscuits,meat, oil during the last year; 80% of the respondents are willing to pay for 1 liter of organic milk upto 44% more compared to supermarket price and 80% more compared to small farmers’ price.
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