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Overcoming Recession through Effective Business Communication Approaches (A Study in Indian Scenario)

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Author(s): D. MEHTA | Naveen K. MEHTA | Rishi MISHRA

Journal: Oeconomics of Knowledge
ISSN 2066-8325

Volume: 3;
Issue: 2;
Start page: 2;
Date: 2011;
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Keywords: communication | recession | approach | organization | stakeholders | employees | network

ABSTRACT
No business activity can be completed without effective business communication network. The stage of economic turmoil is the most important time for any organization to regroup its strategy. At this juncture, strong, transparent and constant internal and external communication networks play a vital role. The global meltdown is a blessing in disguise for the organizations to invigorate their business communication network. The present paper aims to study multifarious approaches of Business Communication applied by Indian Organizations to combat the turbulent period of recession in a successful manner.

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