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The Paradigm of Social and Production Systems Potential Management

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Author(s): I. P. Otenko

Journal: Economics of Development
ISSN 1683-1942

Volume: 60;
Issue: 4;
Start page: 63;
Date: 2011;
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Keywords: social and production system | potential | paradigm | strategy | competence | knowledge.

ABSTRACT
The present stage of strategic management theory is characterized by certainchanges in the "existing general way of thinking". Such paradigmatic changes are identifieby changes in competitive conditions and the satisfaction of the current requirements, acontinuous enterprises searching for competitive advantage sources in order to achieveand retain the market leadership. To reflect the state of modern social and productionsystem potential management paradigm it is necessary to provide the paradigm frame(cut), including the following components: competitive environment conditions, the way oaction (strategy) of opportunities searching and using, key elements potential identifyingresults – goals achievement by competencies generating and development.
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