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PERSONALITY PROFILE OF F&B STAFF IN MALAYSIA

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Author(s): Fakhrul Zaman Abdullah | Farah Liyana Bustamam

Journal: Australian Journal of Business and Management Research
ISSN 1839-0846

Volume: 1;
Issue: 9;
Start page: 24;
Date: 2011;
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Keywords: Personality | food and beverage employee | hotels

ABSTRACT
Being part of the ‘people oriented’ industry, hotel organizations are to abide by the fact that their performances are measured through customers’ satisfaction. Due to this, human capital has been identified to be one of the key factors in determining the success or failure of a business. Hence, it is crucial for hotel organizations to select the right people with the right personality to represent the organizations. This study sought to investigate the personality profile of hotels’ Food and Beverage employees in Malaysia. A total of thirty-six (36) 4-star and 5-star hotels in Kuala Lumpur were involved and 165 employees participated in this study. Data were collected through self-administered survey questionnaires. Descriptive statistics and reliability analysis were used in the data analysis. According to the empirical analytic results, among the five personality traits, four (4) of the sub variables scored moderately high mean score with Extroversion (M=3.51, SD=.69), Openness (M=3.62, SD=.68), Agreeableness (M=3.51, SD=.53) and Conscientiousness (M=3.54, SD=.83) while Neuroticism scored moderate mean (M=3.37, SD=.60).

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