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PESQUISA AÇÃO: A IMPLANTAÇÃO DE ORÇAMENTO BASE ZERO (OBZ) EM UMA PRESTADORA DE SERVIÇOS DE LOCAÇÃO DE EQUIPAMENTOS PARA MOVIMENTAÇÃO DE CARGA.

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Author(s): Levi Gimenez | Antonio Benedito Silva Oliveira

Journal: Revista Científica Hermes
ISSN 2175-0556

Volume: 08;
Date: 2013;
Original page

Keywords: ZBB - Zero based Budgeting | action-research

ABSTRACT
This article aims to present the implementation of zero-based budgeting in a rental service provider of cargo handling equipment using the action research methodology. The goal was to examine the possibility of concomitant use of this instrument in service providers in need of accurate information that enables targeting at the best result in a setting avid for quick decisions and actions. Action research was used as research method. It was concluded that itis suitable for this branch, confirming its position as a useful model for restructuring and cutting costs, improving operational and financial results, and as a factor improving organizational environment (behavioral aspects), indirectly creating value to stakeholders.
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