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Plan for city identity establishment and city marketing - the case of Kimpo city

Author(s): Kim Inn

Journal: Dela
ISSN 0354-0596

Issue: 21;
Start page: 233;
Date: 2004;
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Keywords: settlement geography | urban geography | Korea

The purpose of this study is to provide theoretical methods and practical strategies of creatingcity identity, and to utilize them as basic tools of city management. Place marketingconsists of two parts, place assets making and place promotion. Place asset making is theprocess of making the place-specific advantage or attractiveness and the place promotion isthe process that makes notice of it. The place marketing debates and strategies is quite oftenconfined to partial place marketing, the search for the tactical method of place promotion.However, this study examines the characteristics of full place marketing focused on theplace making such as the background, concept, category, participants and principles ofplace making. This study finds out that the originality, specificity, and indispensability ofplace asset is the source of competitive advantage. The principles of place asset making areparticipation, learning and experience, and leadership and networks among actors. Thepolicy implication of this study is that it is most important for the success of place marketingto make competitive assets and eventual city identity.
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