Academic Journals Database
Disseminating quality controlled scientific knowledge

Podcasts for tourism marketing: University and DMO collaboration

Author(s): Byeong Cheol Lee | Bruce Wicks

Journal: Journal of Hospitality, Leisure, Sports and Tourism Education
ISSN 1473-8376

Volume: 9;
Issue: 2;
Start page: 102;
Date: 2010;
VIEW PDF   PDF DOWNLOAD PDF   Download PDF Original page

Keywords: cooperative | podcast | destination marketing organisation (DMO) | evaluation

This study demonstrates the way in which students, lecturers, and destination marketing organisations (DMOs) can cooperate for destination marketing and tourism education by using the podcast. In the study, students collaborated with DMOs to produce tourism podcasts for destination marketing using a classroom environment. By carrying out different roles, students and DMOs had not only hands-on experience in using and making podcasts, but also an opportunity to build working relationships with each other. Based on the evaluation of the complete podcasts, several problems (e.g., copyright issues, technical support) and suggestions for a better design of the podcast project are discussed.
Save time & money - Smart Internet Solutions      Why do you need a reservation system?