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Predictive Analytics in Retail Banking

Author(s): Disha Budale | Dashrath Mane

Journal: International Journal of Engineering and Advanced Technology
ISSN 2249-8958

Volume: 2;
Issue: 5;
Start page: 508;
Date: 2013;
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Keywords: Predictive Analytics | Banks | CRM | Customer Retention

Today banks are facing intensive competition due to the gradual growth of many banks as well as due to the increase in demands of the customers. Customers easily switch to another bank if the other bank is providing them more benefits and facilities that they want. To tap these needs of the customers and reduce the customer attrition, many banking institutions are using predictive analytics. Using the predictive analytics banks are trying to improve their relationship with customer, and retain their existing customers and also devise effective mechanism for marketing.
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