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Product Evaluation Using Entropy and Multi Criteria Decision Making Methods

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Author(s): Kshitij Dashore, Shashank Singh Pawar, Nagendra Sohani, Devendra Singh Verma

Journal: International Journal of Engineering Trends and Technology
ISSN 2231-5381

Volume: 4;
Issue: 5;
Start page: 2183;
Date: 2013;
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Keywords: Multi Criteria Decision Making Methods | Entropy | TOPSIS | Advance TOPSIS | SAW | WPM.

ABSTRACT
There is variety of products of different brands available in the market for the customer of different levels which can satisfy their specific demands. The customer has been offered by means of variety of products of the same species and category with different features and attribute. This enhance the competition between the brands, resultantly make efforts to stimulate the customers towards their products by means of different policies, which sometimes can make customer confuse between the brands and their products to – what to pick and what not to. In this research paper we have taken nine laptops of different brands of nearly same range of specifications and Multi Criteria Decision Making (MCDM) Methods are applied tochoose the best option among the different alternatives. Entropy method is used to evaluate the weight of the feature attributes.
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