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PRODUCTION AND MARKETABILITY OF CONVENTIONAL, SUSTAINABLE AND ORGANIC PRODUCED TOMATOES

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Author(s): Dean BAN | Milan OPLANIĆ | Anita ILAK PERŠURIĆ

Journal: Journal of Central European Agriculture
ISSN 1332-9049

Volume: 7;
Issue: 4;
Start page: 761;
Date: 2007;
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Keywords: marketability | organic | convencional | tomato

ABSTRACT
Conventional agricultural production is denoted by high levels of chemisation, strait specialised production, high yields and low costs per production unit, however this production causes risky interventions, which could affect negatively on environment and human health Research results indicate possibilities for growing vegetables in alternative systems, less risky for environment with satisfying economic success. The aim of this research was to determine economic success of organic, sustainable and conventional production of tomato in the Mediterranean area of Republic Croatia. Bianual research was conducted during 2002/2003. During vegetation we examined parameters of growth, marketable yields and costs for materials, work and machinery which are used in economic analysis. Economical analysis of tomatoes production indicate worst results in organic production system. Loses in tomatoes organic production were consequences of two main factors: lower marketed yield and equal product price for all three production types. Lower yields in organic production were expected, therefore bad financial results were caused by mainly low market prices, which do not validate quality and food safety. Therefore financial success is preconditioned by higher market validation, which can be obtained through market analysis and product development. Consumer awareness about organic agriculture is still very weak and this point requires further attention. The link between organic agriculture and the environment/nature protection is missing too. The purchase of organic food is influenced by the level of information and knowledge of consumers with reference to these products. Doubts about the truthfulness and significance of some data were raised by main places where organic food is purchased, since an excessive greatest limitations are high prices and a low level of information to consumers. Current standard of life of most Croatian consumers does not permit them to purchase organic food products. At the same time, producers and distributors believe that consumers are badly and insufficiently informed about the characteristics of organic food. Finnaly it is unlikely that in the near future prices will fall significantly, therefore consumer education and improved marketing are considered as the main action for supporting the development of organic food markets in Croatia.
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