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Promoting the Use of E-books by the Use of Electronic Enrichment

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Author(s): Peter Gethin

Journal: Liber Quarterly : The Journal of European Research Libraries
ISSN 1435-5205

Volume: 12;
Issue: 2/3;
Start page: 234;
Date: 2002;
Original page

ABSTRACT
Since the arrival of the Internet and, so called „ dot com” companies embarking upon e-commerce on the information super highway, we now see books being sold online. Dot com companies setting out to sell books online have to achieve the same result as the conventional bookshop. It is not surprising, therefore, that they have also begun to develop techniques to promote the sale of books in their particular environment.
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