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Promotion Techniques for Rural Tourism for the “Iza Valley” Microregion

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Author(s): SIMONA ALINA SIMION

Journal: Romanian Review of Regional Studies
ISSN 1841-1576

Volume: V;
Issue: 2;
Start page: 69;
Date: 2009;
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Keywords: Iza Valley Microregion | Rural tourism | Promotion techniques | Maramureş | Tourism product

ABSTRACT
The development of rural tourism in the Iza Valley Microregion, Maramureş Depression, is based on a wide natural and anthropogenic potential. The main types of rural tourism in the region are cultural tourism and recreational tourism. Due to the fact that the tourism in the Iza Valley Microregion is seasonal, with an intense traffic in winter and summer, it is vital to have diversity in approaches of promoting tourist products and services so that rural tourism be present all around the year. Although it has a rich tourist potential, the rural tourist consumption presents an uneven distribution in time and space; only some of the villages have a significant number of pensions and tourist services. This is due to the lack of information of the rural population regarding the ways of promotion, as noticed by some surveys conducted by AJOFM. Following these surveys there were courses for informing people and for re-qualification. The promotion of the tourist products in the region, by different strategies, can influence the development of the rural tourism both in the localities where this type of tourism is already present and in the localities where the rural tourism is at an initial stage.The choice of promotion strategies is conditioned by the target market, the objective and the strategies of promotion.
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