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Propaganda subliminar: um estudo sobre a sua interpretação

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Author(s): Vanda Cunha Albieri Nery | Natassia Catita Silva

Journal: OPSIS : Revista do Departamento de História e Ciências Sociais
ISSN 1519-3276

Volume: 7;
Issue: 8;
Start page: 217;
Date: 2007;
Original page

Keywords: Comunicação | propaganda | mensagem subliminar.

ABSTRACT
The present study shows theanalysis of the perception of underlyingmessages in advertisement texts. By“underlying messages” it is ment thetransmition of messages which are notconsciously perceived. Through field research,it was possible to understandthat the perception if underlying messages,among receivers of advertisingtexts, is directly related to their personallife experiences, and their interpretationof those texts are, in fact, theprojections of these experiences. Theanalysis was based on the concepts relatedto the process of communicationand on the theoretical framework ofthe theory of perception.
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