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Author(s): Ion POPA | Cosmin DOBRIN | Alina PROFIROIU | Ion VERBONCU

Journal: Transylvanian Review of Administrative Sciences
ISSN 1842-2845

Volume: 25;
Issue: 1;
Start page: 82;
Date: 2009;
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Keywords: diagnosis studies | forecast studies | market studies

ABSTRACT
In order to be realistic, a strategy must be scientifically based. This requires the consideration of two main factors: strategy premises and modalities of strategy substantiation. The main premises of a strategic model are: to consider the life cycle phase of the organization, to consider the stakeholders, to assure the continuation of the strategic model elaboration and implementation, systemic approach of strategy elaboration and implementation, economic activities internationalization, international managerial knowhow transfer. The following can be mentioned as modalities of strategy substantiation: diagnosis studies, forecast studies, market studies.
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