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RECOGNIZING AND CATEGORIZING THE SIMPLIFIER FACTORS TO ESTABLISH E_CRM IN BANK SYSTEM OF SYSTAN AND BALOCHETAN PROVINCE

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Author(s): Noor Mohammad Yaghobi | Masoud Nikbakht

Journal: Business and Management Review
ISSN 2047-0398

Volume: 1;
Issue: 10;
Start page: 01;
Date: 2011;
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Keywords: Management of relationship with electronic customer | Bank | IT | customer.

ABSTRACT
It has positively affected in the world of the business and job .Interaction between producers, servicers and customers are strongly influenced by this development. Traditional business has changed to electronic by using electronic means and the international business has also been developed. In this issue the financial centers especially banks have a great role. The development of Iranian banks is evidence on the importance of this issue in the economic .The success of this development depends on the efficient management in relation between customers and bank service suppliers which is called management of the relation with electronic customer. Regarding the largeness of Systan and Balochestan, this province is a good place to examine the electronic bank system. However the important facilities to achieve this aim is very important ,thus there is a focus in this study on Recognizing and categorizing the simplifier factors (organizational ,project ,technological ,processional and environmental factors) to establish E_CRM in Bank system in Systan and Balochestan in order to find the most important ones. The results show that supporting senior management, clerks’ commitments, revising and re-planning the management of the process are the most important factors for a successful management of relation with the electronic management .Finally the best and most practical ways of a successful management of the relation with the electronic customers are below noticed

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