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社会网络经济案例研究与分析 Research and Analysis of Economic Case Based on Social Network

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Author(s): 马瑞新 | 孟繁成 | 陈鹏 | 王涵杨 | 崔亚杰

Journal: Modern Marketing
ISSN 2160-7362

Volume: 01;
Issue: 03;
Start page: 50;
Date: 2011;
Original page

Keywords: 社会资本 | 关系结构 | 经济决策 | 不完全信息 | Social Capital | Relation Structure | Economic Decision-Making | Incomplete Information

ABSTRACT
随着经济全球化和网络化的发展,经济体系中的社会资本逐渐成为限制企业发展和进步的首要因素。本文针对经济社会中存在的关系结构进行分析和研究,指出社会网络分析在经济决策和选择中的重要地位。以消息传播为例,阐释了社会网络中的关键节点在创新推广、企业改革中的重要作用。深入研究经济体系中的社会网络,充分利用经济环境中的不完全信息建立相对完整的关系结构作为企业的决策基础,可以有效地推动企业的发展和进步。With the development of economic globalization and networking, social capital is becoming the most important element during the course of company growth and progress in economic system. This paper analy- zed and studied the relation structures in economic social-networks, raises the point that social network analy- sis plays a very important role in the procedure of economic decision-making and choosing. Take example of news traveling to illustrate the center nodes’ non-ignorable effects in innovation diffusion and in enterprise re- form. This paper explains that go into the economic social-network analysis is good for us to take advantage of the incomplete information to build a relatively complete relation network as the foundation of economic de- cision-making, which can effectively promote the companies development.
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