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Resource-based View as a Perspective for Public Tourism Management Research: Evidence from Two Brazilian Tourism Destinations

Author(s): Marcia Shizue Massukado-Nakatani | Rivanda Meira Teixeira

Journal: BAR : Brazilian Administration Review
ISSN 1807-7692

Volume: 6;
Issue: 1;
Start page: 62;
Date: 2009;
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Keywords: resources | public policy | tourism destination.

This study adopted the Resource-Based View approach to analyse two public organizations located in Curitiba and Foz do IguaƧu, Brazil. The focus was to verify how organizational and tourist resources are being used for planning and public management in these cities. Data collection was made by adopting semi-structured interviews with two groups: public and private sector managers. The insights of these two groups and the use of documentary secondary data made it possible to infer that the main resource for the implementation of public policies was organizational architecture. However, the most influential resource in public tourism management is the existence of tourist resources and organizational resources related to internal and external relationships and organizational culture. The analysis demonstrated that the researched cities do not use or do not know how to use the available resources in value-creating activities for local tourist management. Both cities present imperfections that do not earmark the full exploitation of organizational resources, compromising the exploration of available tourist resources.

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