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THE RHETORIC OF JAVANESE LEGISLATIVE VOTE GETTERS IN THE 2004 CAMPAIGN

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Author(s): Agustinus Ngadiman

Journal: K@ta : a Biannual Publication on the Study of Language and Literature
ISSN 1411-2639

Volume: 6;
Issue: 2;
Start page: 106;
Date: 2004;
Original page

Keywords: rhetoric | legislative vote-getters | campaign | rhetorical devices | "parikan"

ABSTRACT
This study explored the characteristics of the rhetorical discourse employed by Javanese legislative vote getters in the 2004 campaign in their efforts to win public support for their candidates. The data of the study were the discourses written by Javanese legislative vote getters of Indonesian political parties. The study reveals that (1) the discourses were marked by the use of Javanese metaphorical form called "parikan", (2) various strategies, such as testimony technique, religious citations, and historical involvement were employed.
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