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Role of Enterprise Excellence Initiative

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Author(s): DHIRENDRA KUMAR

Journal: International Journal of Business and Management
ISSN 1833-3850

Volume: 5;
Issue: 8;
Date: 2010;
Original page

ABSTRACT
The Enterprise Excellence (EE) philosophy is a holistic model for leading an enterprise to total excellence byfocusing on the needs of the customer whether within the state, the nation, and the world. The rate of change intoday’s competitive world is constantly increasing. Competition is forcing businesses to be well funded and atthe same time, customers are becoming unpredictable.These requirements are creating practical problems of the modern world and the applied research initiative willsolve these problems. For example, applied research from enterprise point of view will focus on uncovering whatneeds are not being met within a targeted market and use that information to begin formulating products orservices (including existing products) that will be attractive and desirable. Therefore, to catalyze thetransformation of economies tied to these industries, the Enterprise Excellence Initiative (EEI) must be nurturedand developed.
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