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THE ROLE OF GRAPHIC DESIGN IN PACKAGING AND SALES OF PRODUCT IN IRAN

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Author(s): Amin Asadollahi | Mojtaba Givee

Journal: Contemporary Marketing Review
ISSN 2047-041X

Volume: 1;
Issue: 5;
Start page: 30;
Date: 2011;
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Keywords: Graphic Design | Packaging | Advertising | Sales

ABSTRACT
The role of graphic design is successful packaging and printing of a product in exporting, importing to the world market, and consequently increase in producing goods and sales is undeniable. A successful packaging design, with proper design and pictures can be more successful than other competitors and Iran confront many challenges in this respect. In successful packaging, picture is a necessity and beautiful and colorful pictures attract customers. Picture can stimulate people in purchasing a good and tempted them to purchase the good even for one time. In this situation, consumers recognize the good from its packaging. If pictures and designs on packages exist as a defined and continuous process, it can change to a brand. To present graphic design in packaging of a product should have an advertising role in addition to informing, elegance and introducing. Designing a package can be different such as a brochure, poster. It means the design shall be so attracting to persuade the customers to purchase a product

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