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THE ROLE OF PSYCHOLOGICAL BURDEN IN MATURE CONSUMERS TO ADOPT THE INTERNET

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Author(s): Haeyoung Jeong | Semi Han | Euehun Lee

Journal: International Journal of Electronic Commerce Studies
ISSN 2073-9729

Volume: 4;
Issue: 1;
Start page: 135;
Date: 2013;
Original page

Keywords: Internet Adoption | Mature Consumer | Psychological Burden | TAM | TRA

ABSTRACT
The main goal of this study is to examine the effects of the extrinsic and intrinsic motivation, and the psychological burden on mature consumers regarding their Internet usage. “Psychological burden” refers to the emotional constraints such as anxiety and fears that make using technology uncomfortable. Here, we developed a research model and formulated hypotheses based on the Technology Acceptance Model (TAM). A survey of mature Internet users was conducted and the proposed model was tested using a Structural Equation Modeling (SEM) technique.
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