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The Role of Television Advertising and Its Effects on Children

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Author(s): Amin Asadollahi | Neda Tanha

Journal: Interdisciplinary Journal of Research in Business
ISSN 2046-7141

Volume: 1;
Issue: 9;
Start page: 01;
Date: 2011;
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Keywords: Television Advertising | Perception | Children | Foodstuffs

ABSTRACT
The prevalence of obesity and the growing increase of obesity in children with the academic, political and social issue has been.TV ads show a significant relationship between consumption) advertised brands, b) a variety of high-energy foods advertised, c) all the food there. Most children are aware of the intention, but the ads are skills that do not use them unless explicitly noted that the response should be. Policymakers, consumers and those involved with organizations related to children's services can be more powerful to have kids.Beginning with a powerful strategy to enhance food safety information between children and their families at the start and then focus on increasing children's consumer skills.

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