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A SATISFAÇÃO DA PRESTAÇÃO DE SERVIÇOS DE CONTABILIDADE: O CASO DA R. A. CONTABILIDADE

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Author(s): Iara Cristina Menezes Vasconcelos | Josy Maria de Campos Souza | Sérgio Ricardo Magalhães

Journal: Revista da Universidade Vale do Rio Verde
ISSN 1517-0276

Volume: 8;
Issue: 1;
Start page: 34;
Date: 2010;
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Keywords: Accounting | Customer Service | Satisfaction.

ABSTRACT
With the frequently competitiveness which organizations are exposed, the great challenge for service providers is to meet the needs and expectations of its customers. Therefore, it is necessary to provide a service with quality, including the satisfaction of the contractor becomes the main objective of the organization. Therefore, this article aims to investigate the perception of customer satisfaction on the quality of services provided by RA accounts. To this end, the character study described was performed by means of a multiple study with a qualitative approach. Analysis of data was based on the responses of 12 (twelve) of the same customers, which have higher demand for care. The assessment was by descriptive and quantitative analysis. Finally, it is concluded that the objectives were achieved, where it was found that the RA is classified as accounting firm's quality performance in the market for accounting services.
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