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“Separation -A Better Tomorrow-Economy” A Study of Marketing Strategies On Automobile

Author(s): Ekta Chakravarty

Journal: International Journal on Research and Development : A Management Review
ISSN 2319-5479

Volume: 2;
Issue: 1;
Start page: 88;
Date: 2013;
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Keywords: betterment | economy | marketing strategy and sales

Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sector, it has been recognized as one of the drivers of economic growth. During the last decade, well directed efforts have been made to provide a new look to the automobile policy for realizing the sector's full potential for the economy. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population in the middle income group. This study is been conducted to know the different strategic implementation done for the sale increase in automobile company. The study is been scoped to north eastern region comprising of Jorhat, Sibsagar, Kolkata, Dharmanagar, Agartala, Silchar, Shillong, Umsnai and Guwahati City for Hero Moto Corp and Bajaj. The data followed with primary as well as secondary means. The researcher seeks for the betterment of sales of these bikes and also initiates recommendation related to marketing strategies to help increase their sales.

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