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Slovene tourists in the Croatian littoral – characteristics and spatial pattern of tourist traffic and internet tourism offer

Author(s): Simon Kerma | Miha Koderman | Staša Salmič

Journal: Geoadria
ISSN 1331-2294

Volume: 14;
Issue: 2;
Start page: 249;
Date: 2009;
Original page

Keywords: Croatian Littoral | tourists from Slovenia | tourism trends | travel agencies | analysis of the internet offer | tourism geography

The Croatian Littoral has been the most important tourist destination for tourists from Slovenia for decades. The coastal areas of Istria, Kvarner, and Dalmatia, including the Adriatic islands, became widely popular among Slovenes in the period of intense tourism development in the once common state of Yugoslavia. Today Croatia is the destination of as many as 60% of all private trips from Slovenia. In the introduction the affinity of Slovene tourists for travel abroad is supplemented with statistical data on their visits to the Republic of Croatia. In the next sections special emphasis is placed on the number of Slovene tourists and overnight stays, their average length of stay and spatial distribution in the Croatian Littoral in 2007. These data are then compared to those from 1999. The central section of the article consists of a detailed analysis of the content of the internet tourism offer of Slovene travel agencies as presented on their websites. The objects of the analysis were the structure of advertised destinations in the Croatian Littoral across counties and the structure of offer by type of tourist services (summer vacation, travelling/trip, cruising).

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