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Social Profiles and Social Behaviour and Attitudes towards Gaming and On-Line Gaming in Spain

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Author(s): Francisco Javier RUIZ MART├ŹNEZ

Journal: Economia : Seria Management
ISSN 1454-0320

Volume: 14;
Issue: 2;
Start page: 450;
Date: 2011;
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Keywords: gaming | internet | social profiles | social behaviour | social attitudes

ABSTRACT
For the last two decades our world has experienced increasing globalization linked to the revolution in Information and Communication Technologies (ICT) leading to new business spheres escaping from the traditional Nation-State control. The gaming business is one of these areas and has recorded a notable increase in profits in the last decade: gambling, betting and network games constitute some of the main issues developed by ICT companies located beyond State control. The action of the States is focusing on the formulation of new public policies that allow them to control these activities. But first a deep social description of gaming is needed to know which actors are involved in this field of activities, which is the profile of the gamer and what kind of social attitudes are carried out by users and companies taking part of the business. This article focuses on the social profiles and the social behaviour and attitudes towards gaming in Spain, and specially in the transition from traditional gaming to on line gaming.

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