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The Socio - Cultural and Economic Effect on the Development of Women Entrepreneurs (With Special Reference to India)

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Author(s): Rajesh Kumar Shastri | Avanika Sinha

Journal: Asian Journal of Business Management
ISSN 2041-8744

Volume: 2;
Issue: 2;
Start page: 30;
Date: 2010;
Original page

Keywords: Cultural | economic | employment | government | social | women entrepreneurs

ABSTRACT
This study has been conducted to understand the Socio-Cultural and Economic effect on women Entrepreneur especially in Allahabad district of India. Half of the total population is represented by Women but in industry and other entrepreneurial activities, they are in few numbers. After analyzing the data it was found that most of the women entered into the entrepreneurship around the age of 39 and above. This gives an impression that women entrepreneurs by the age of thirties become independent of their family responsibilities and left with no work. Almost every woman opted for the business related to beauty-parlour and law. Educational background of the women entrepreneurs also seems to be quite impressive, as most of them have completed their studies up to graduation. Most of them have found to be doing household works before starting their business. They were not doing any other service or private jobs. This could be due to their responsibilities of household works and issues of raising children. The type of business which most of them are running is of shop. This can be mainly due to the reason as before entering into business they were indulged in their household works. Most of them sell their products on the regional level. This shows that they are gradually stepping forward and try to spread their business so that it can flourish. The reason which majority of them has given to start a business was social factors. They need encouragement and support from their families, social circles and most importantly the government. Government should m ake initiations to provide financial supports to women entrepreneurs.
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