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Soft Power and Development Strategy of College Sports Association in China

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Author(s): Yan ZHOU

Journal: Studies in Sociology of Science
ISSN 1923-0176

Volume: 3;
Issue: 1;
Start page: 25;
Date: 2012;
Original page

Keywords: University Sports Associations | Soft Power | Countermeasure

ABSTRACT
The literature and logic analysis are used to analyze the contents and elements of the soft power of university sports associations in China thoroughly. On this basis, the countermeasures to improve the soft power of university sports associations in China have been proposed.Keywords: University Sports Associations; Soft Power; Countermeasure
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