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Strategic Development of the Manchester United Football Club

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Author(s): Vlad ROSCA

Journal: Economia : Seria Management
ISSN 1454-0320

Volume: 13;
Issue: 2;
Start page: 478;
Date: 2010;
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Keywords: Manchester United | diversification | strategic alliances | cooperations | football management | development

ABSTRACT
The entry in an informational society which is developing day by day has increased the importance of economics on the professional sports market. The ways of economy and sport have aways met, but they were never so interdependent as in our days. In order to resist on the market, but especially in order to be competitive and to obtain sporting succes, a modern football club must consider managerial practices which to permit a good economic development. Manchester United is one of the most diversified football clubs in the world, earning income from various markets, such as the gambling, clothing, hospitality and alimentation or entertainment markets. The research presents some of the diversification forms Manchester United has used in order to grow its financial incomes.
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