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Strong Social Impact and Creating Wealth of Wellness for its Customers & Consumers-a Focus Area to Sustain and Excel in International Business Competition- A case of Tupperware

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Author(s): Mamta Gaur

Journal: International Journal on Research and Development : A Management Review
ISSN 2319-5479

Volume: 1;
Issue: 1;
Start page: 46;
Date: 2012;
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ABSTRACT
An activity has positive or negative, immediate and direct, intended or unintended impact on people, organizations, institutions and entities engaged with it. They might not even know they are being affected at all, but the 'impact' of the action might be very significant. There are a number of different philosophies, methods and tools associated with the concept of 'social impact' and impact measurement, depending on the perspective of the stakeholder undertaking the evaluation. Tupperware with its mission ‘We change the lives of women and girls’ and strong heritage with grassroots approach to global social responsibility is widely known company. It’s not just a business proposition for a corporation concerned about women, but actually part of the solution without it being a separate development initiative. One of the important social impact of Tupperware can be seen in its effort of promoting women to get empowered, which is inbuilt in their business model. Women's economic empowerment equally had strong, differentiating and flexible impact in building brand and product sales. Tupperware provide the sales consultant with a business template that offers a meaningful earning opportunity without educational barriers or high entry costs and place them with mentors so that they has a clear path to follow and guiding them to show the way. Flexible and "acceptable" employment, without adversely affecting domesticity and allows continued focus on family for those who need it. Training, mentoring and recognition programs are provided to build confidence and support each associate to establish Win-Win Situation for Business, Society and for Women.
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