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The Study of Clients’ Buying And Consumption Behavior Of Financial-Banking Products And Services

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Author(s): Mitran Paula Cornelia | Bebeselea Mihaela

Journal: EIRP Proceedings
ISSN 2067-9211

Volume: 4;
Issue: 1;
Start page: 542;
Date: 2009;
Original page

Keywords: relationship marketing | client focus | customer loyalty | customer satisfaction | social responsibility

ABSTRACT
The purpose of every economic activity in general and the financial one in particular is thesatisfaction of clients’ necessities. The specificity of clients’ consumption behavior in the financial – bankingrealm, impose the understanding of the necessities and their occasional process to the banking system. Theclient’s behavior analysis, as an obvious barometer of a bank evolution is the most important component of amarketing research. The relationship between the client, as a natural person or a juridical person and bank, isvery important and requires to be supported in order to assure clients’ loyalty and to develop long termrelations with them. Therefore, banks should give advice to their clients concerning their finance organizationor concerning the preparation of their business plans, fact which is able to reinforce the professional image ofthe bank. This aspect must be completed by the presence of some communication specialists who will assurethe information transfer, creating a feed-back between the employees and the clients.
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