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A Study to Examine Differences Between In Person and Online Survey Data Collection Methodologies.

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Author(s): ROBERT CASE, | WEIMING YANG

Journal: Choregia
ISSN 1791-4027

Volume: 5;
Issue: 2;
Start page: 5;
Date: 2009;
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Keywords: Marathon | economic impact | survey modes.

ABSTRACT
The purpose of this study was to examine differences between the results of an in person or face-to-face direct spending survey and a post-event online direct spending survey. Participants in a large annual marathon held in the Mid-Atlantic Region of the United States were used as subjects for the study. The research methodology selected for this study included an in person survey instrument administered to out-of-town marathon participants prior to the start of the event during the race number and race timing chip pick-up period. The same survey instrument was administered online four days after the conclusion of the marathon to the same group of out-of-town marathon participants who did not previously respond to the in person survey. Analysis of data and results revealed that average direct spending for the online respondents was consistently and significantly higher than spending for the in person respondents on direct spending questions. Spending on lodging for both groups showed no significant differences. It was recommended that the use of online survey methods be considered when conducting direct spending studies for participant oriented sporting events when adequate e-mail addresses are available and the potential respondents have a certain level of computer literacy.
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