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Study on growth of Online Shopping in India

Author(s): Deepali

Journal: International Journal of Computer Science and Mobile Computing
ISSN 2320-088X

Volume: 2;
Issue: 6;
Start page: 65;
Date: 2013;
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Keywords: Online Shopping | E-commerce | Internet | Consumers | Online stores | Payment modes

In the last few decades internet has revolutionised the lives of millions of users with its immenseapplications. With the growing proclivity and economic growth online shopping has increased drastically.The world of electronic commerce, also known as e-commerce, enables consumers to shop at online storesand pay for their purchases being contented at home. By just clicking a mouse, shoppers can buy any productonline -- from household items to home loans. Consumers expect merchants not only make their productsavailable on the Web, but also to make payments a simple and secure process. Online shopping is beneficialfor both consumers as well as merchants. With the fast growing technology online shopping is emerging inIndia at a very faster rate. According to a new report, India saw a 128% growth in interest from consumers in2012 as compared to that of 2011. This paper is a study on the reason describing the attraction of the peopletowards online shopping and various factors affecting it.
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