Academic Journals Database
Disseminating quality controlled scientific knowledge

A STUDY ON INVESTMENT DECISIONS OF A COMMON MAN IN PUNE CITY

ADD TO MY LIST
 
Author(s): Sabeena Deshpande | Anita Kshetri

Journal: Applied Mathematics in Engineering, Management and Technology
ISSN 2322-5572

Volume: 1;
Issue: 3;
Start page: 18;
Date: 2013;

ABSTRACT
Individual saving and investment has always been a stimulus for the economicgrowth of the country. It has catalyzed the capital formation and has accelerated theproductive growth. Today most of the developed economies are witnessing adeclining saving and investment pattern but India is still on a steady pace ofinvestment and savings.An investment refers to the commitment of funds at present, in anticipation of somepositive rate of return in future. Today the gamut of investment is indeed wide. Theindividual investor has a wide array of options for investments, right from a secureddebt oriented instrument to a high-risk-prone equity instrument.In a nutshell, an individual investor has a platter full of investment avenues. Theunderstanding of common man’s investment is just not significant from theperspective of the individual investor but is also significant for the financialinstitutions that need to have a fair understanding of the behavior and attitudes ofthese investors and factors affecting these decisions.This study has been undertaken to analyze the investment pattern of a common man.The focus is on the factor which affects their decision making. An attempt has been made to study the demographics andpsychographics of the investor considering the parameters like age, gender and income groups and also somepsychological parameters that will attract the investor towards that particular investment.
Affiliate Program      Why do you need a reservation system?