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Successful Growth Strategies of Three Chinese Domestic Hotel Companies

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Author(s): Yu Qin | Howard Adler | Liping A. Cai

Journal: Journal of Management and Strategy
ISSN 1923-3965

Volume: 3;
Issue: 1;
Date: 2012;
Original page

ABSTRACT
This paper explores the business level strategies implemented by the top three domestic Chinese lodging companies in the economy segment. Through interviews with the management of the three companies, the authors found the essential elements of their strategies were innovative positioning, keeping cost low, rapid expansion, continuous innovation, focus on quality consistency, extensive training and several indigenous Chinese cultural operational practices. Implications for future for research and practices are also discussed.
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