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Author(s): Zuhal GERÇEK

Journal: Yükseköğretim ve Bilim Dergisi
ISSN 2146-5959

Volume: 1;
Issue: 1;
Start page: 039;
Date: 2011;
Original page

Keywords: Corporate social responsibility | University | Education | Stakeholder

ABSTRACT
Institutional social responsibility is the responsibility of an institution to promote economic, environmental, cultural and social development to improve the quality of life, together with local people and the whole society, for a sustainable world. It also ensures companies to perform fairly and responsibly and treat all stakeholders and the community accordingly. How should universities practice corporate social responsibility? New world requires universities to redefine their missions and while continuing to serve as a space for innovation, creativity and learning they should provide tools necessary for sustainable development, social analysis and critical thinking. Universities with the basic tasks of education and research, is a prototype of the society as involving individuals of each sex, and culture ranging from the age range from 18 to 70, varying levels of education from primary school to doctoral studies. In this regard, universities should be a part of shaping the dynamics of present and future of the social and physical environment. Universities first carry out Institutional Social Responsibility within their own culture first. Universities then should provide students as the most important stakeholders with genuine education, self-knowledge and the learning process by promoting the personal development of people in the community in finding a way to show locations and social development, as well as mobilizing communities, strengthening the process. Education should encourage and motivate free and active participation in life to inspire individuals by helping them to acquire physical and social skills with new approaches essential to address problems around them. Education should also ensure the development of personal, social and environmental consciousness. Within a society social responsibility may become natural characteristic when individuals equipped with this awareness.
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