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SURVEY ON THE USE AND THE INTEREST OF INDIVIDUALS IN ONLINE STORES

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Author(s): Vlad Miranda Petronella | Corina Rusu | |

Journal: Annals of the University of Oradea : Economic Science
ISSN 1222-569X

Volume: 1;
Issue: 2;
Start page: 355;
Date: 2012;
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Keywords: electronic commerce | online store | customers | loyalty | Internet

ABSTRACT
In Romania, most products sold in online stores are technology and communication ones. Best sold products through the Internet, globally speaking (games, toys, flowers, watches, tickets), are only 30% of the online products offered in Romania. Culture (books and information) only represents 10% of all products, as well as clothing and grooming products. In recent years electronic commerce has had an explosive increase, starting to gain more and more ground on the traditional trade. In what follows, we will analyze the factors that favoured the development of electronic commerce, both in terms of consumers as well as vendors.
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