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SYMBOL AND LOGO. THE WAY IN WHICH YOUNG PEOPLE IN KRAKOW PERCEIVE SYMBOLS

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Author(s): Marta Jarzyna

Journal: Studia Humanistyczne AGH
ISSN 1732-2189

Volume: 4;
Issue: 1;
Start page: 9;
Date: 2006;
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ABSTRACT
Symbols are essential elements of each culture. Thanks to them the meaning is created and tradition is kept alive. Advertising and marketing specialist quite often use the meanings of the symbols to create trademarks. In this way specialists refer to the assotiations rooted in the tradition.In my article I am trying to answer following questions: Has logo become symbol? Has logo taken over all the function of the symbol? Can we tell the difference between the meaning of the advertisement and the cultural meaning? I also want to find out, what people understand through the meaning of the symbol. Therfore I have conducted the survey among the high school students and the customers of three banks of Krakow. My researches have shown that most young people find it difficult to define the meaning of the symbol. Moreover high school students cannot show the difference between the symbol and the trade mark.

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Tangokurs Rapperswil-Jona

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