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Taxonomy for personalized Notification System for Improving the Quality Service of Mobile Marketplace

Author(s): Amer Ali Sallam | Siba K. Udgata

Journal: International Journal of Distributed and Parallel Systems
ISSN 2229-3957

Volume: 2;
Issue: 1;
Start page: 116;
Date: 2011;
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Keywords: Profile Management Engine | Notification System | Mobile Merchant Server | Buyer Recommendation Engine | Electronic Finance.

We propose the notion to define an architecture that realizes interaction and integrated notification between mobile devices users and merchants. This architecture allows user to specify a wide variety of interest through various gateways. It aggregates data from numerous sources and makes different type of interaction possible in single framework. The proposed architecture allows notification between different systems running on different platforms. It also accesses information in different modes from various mobile devices users. Moreover, it brings up the need of publishing and subscribing for information of interest. Furthermore, this system integrated an intelligent recommender system and designed to deliver the information of interest by user with imminent or immediately forthcoming events with applicable recommended notification. This model is suitable for environments that need strong personalization ofservices available in the mobile market place, where the convenience of data delivering request has fixed dead-line. This architecture not only helps in getting the items having high degree of interest, but also plays important role in revenue increase, cost reduction and enhancing the ability of electronic finance. More effectively framework has the potential to increase consumer satisfaction, enhance consumer/ company loyalty, and boost overall sales by targeting huge number of customers based on their interest.

Tango Jona
Tangokurs Rapperswil-Jona

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