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Technological, mediatic and cultural hybridisation: Cultural mediations in the context of globalisation

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Author(s): Laan Mendes de Barros

Journal: Revista CIDOB d'Afers Internacionals
ISSN 1133-6595

Issue: 88;
Start page: 143;
Date: 2009;
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Keywords: Technology | communication | complexity | fluidity | cyberculture | plurality

ABSTRACT
We live in a context of borders that are dissolving in many senses, of the convergence and hybridisation of technologies, mass media and cultures. The context is the resizing of practical time, of movements and links between the local and the global. In these times of interculturality, communication plays a very important role; not so much in its technological media dimension, but particularly in the dynamics of cultural mediations that are dividing off from mediatised relations. This article aims to reflect on the transformations in present-day communication processes, marked by strong movements of hybridisation, as well as examining how to consider interculturality in the context of cultural mediations, based on dialogue between Latin American and French authors. Also, using media material, the article presents illustrations of the Brazilian cultural scene, which is marked by a long history of hybridisation that is filled with intercultural dynamics.
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