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TEXTES ET ARGUMENTATION PUBLICITAIRE

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Author(s): Ruxandra Constantinescu-Stefănel, Maria Ana Oprescu

Journal: Studii si Cercetari Filologice. Seria Limbi Straine Aplicate
ISSN 1583-2236

Volume: 10;
Issue: 2011;
Start page: 31;
Date: 2011;
Original page

Keywords: advertising | types of texts | argumentation | audience

ABSTRACT
There four essential types of advertising texts : demonstrative, narrative, descriptive and prescriptive. They all exhibit both the general characteristics of the genre, as well as certain particular characteristics. However, in any type of text, advertising is always argumentative. The article will present these four types of texts and will examine the way in which argumentation is organised in each of them.
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