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THEMATIC TOURIST PROGRAMME, ESSENTIAL ELEMENT OF THE ROMANIAN TOURISM PROMOTION

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Author(s): Irina Olimpia SUSANU

Journal: Annals of Dun─ârea de Jos University. Fascicle I : Economics and Applied Informatics
ISSN 1584-0409

Issue: 1;
Start page: 143;
Date: 2006;
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Keywords: tourist programme | tourist motivation | promotion

ABSTRACT
Tourism is the brilliant and efficient combination of the natural elements existing in a geographical space, of the general components of human existence (language, culture, traditions, folklore, hospitality), of the human factor and of the infrastructure. If one of these elements is inefficient, then their combination will be an unfortunate one. What Romanian tourism needs is the infrastructureand efficiency in the exploitation of its rich natural elements. If to all these we add an unhealthy mentality of tourism performers, then we may say we sketched the image of the Romanian tourism. A special natural foundation is an absolutely wonderful thing, but without the rest of the components, without attractive touristprogrammes to highlight those natural beauties, and without material basis at European standards, tourism will remain one of the national economy fields insufficiently exploited.
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