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Theoretical Analysis and Cultivation Countermeasure of Customer Loyalty in Hotel Enterprise

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Author(s): Yan ZHANG

Journal: Canadian Social Science
ISSN 1712-8056

Volume: 2;
Issue: 4;
Start page: 104;
Date: 2006;
Original page

ABSTRACT
How to get the customers’ satisfaction should become an important issue of the hotel’s survival and developing. Based on the discussion about the theoretical and practical significance for the hotel enterprise to cultivate the customer loyalty, this paper suggests a practical advice for the hotel enterprise on how to cultivate the customer loyalty. Key words: Hotel Industry, Customer Satisfaction, Customer loyalty Résumé: De nos jours, comment défendre la clientèle devient un sujet important pour l’ existence t le développement du restaurant. Ce texte recherche que la théorie et le sens réel sur la cultivation de la clientèle dans un restaurant, et il propose aussi des conseils réalisables à propos d’ élever les clients pour la restauration. Mots-Clés: la restauration, la satisfaction de la clientele,la fidélitéde la clientèle

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