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Tourism technology training for destination marketing organisations (DMOs): Need-based content development

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Author(s): Byeong Cheol Lee | Bruce Wicks

Journal: Journal of Hospitality, Leisure, Sports and Tourism Education
ISSN 1473-8376

Volume: 9;
Issue: 1;
Start page: 39;
Date: 2010;
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Keywords: tourism technology | DMO | Web 2.0 | technology education

ABSTRACT
Most DMOs are not familiar with new Internet-based technologies, and have not hadsufficient opportunities to learn about and evaluate these dynamically changing technologies.Therefore, this study aims to demonstrate how educational content has developed to provide tourism professionals with basic training in new technologies, and to improve the delivery of additional training by discovering their opinions, constraints and needs regarding the adoption of tourism technology. The lack of time to learn, and funds to implementtechnologies, were indicated as the greatest constraints that DMOs have. Implications for effective learning and content development are discussed.
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