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The Tourist Model in the Collaborative Economy: A Modern Approach

Author(s): Giuseppe Russo | Rosa Lombardi | Sebastiano Mangiagli

Journal: International Journal of Business and Management
ISSN 1833-3850

Volume: 8;
Issue: 7;
Date: 2013;
Original page

Tourism is a complex and transversal phenomenon of huge social-economic importance that in the last fewyears has entered the phase of globalization and internationalisation. Furthermore, by virtue of the considerablereinforcement of means of communication, the diffusion of tourism has undergone an unprecedentedacceleration and therefore the means of sourcing of information and opportunities of consumption have becomenumerous. In this direction, distributed hospitality needs investigated, considering that, at the current status, it isnot fully understood in terms of inborn potentials by the local policy makers. In general, distributed hospitalityrepresents a form of hospitality that is based on relations of a collaborative nature, especially suitable to generatevirtual requalification processes on the territory of residential assets, of repositioning of the tourist destination,as well as reinforcing the attractiveness of the area. Moreover, even though different kinds of inter-companyrelations exist, the aggregation phenomenon appears to be the answer to the cognitive requirements and themeans to activate a modern differential process on the market. The theme of sustainability of tourismdevelopment will therefore be faced through the identification of current forms of experience of diffused hotelsthat exist on an Italian level; subsequently, changing from some morphological indicators deducted by theNetwork Analysis, a model was proposed in the attempt to define the governance model of diffused hotels. So,the research question is the following: can the formula of distributed hospitality lead to enhancement of a touristdestination with a view to sustainability?
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