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Tourist satisfaction indices. A critical approach

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Author(s): Joaquín Alegre | Joaquín Alegre

Journal: Investigaciones Regionales
ISSN 1695-7253

Issue: 14;
Start page: 5;
Date: 2009;
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Keywords: Tourist satisfaction | destination competitiveness | tourist satisfaction index.

ABSTRACT
In literature, analyses can be found of the competitiveness of internationaltourist destinations, based on tourist satisfaction with different attributes. However,most of these analyses do not use one single measure to make a global assessment,which makes it difficult to compare destinations. The aim of this paper is twofold.First, some alternatives that can be used as a synthetic index of tourist satisfaction arediscussed. Second, the indices that are proposed are used to analyse a group of rivaldestinations for the European sun and sand tourism market. From the results that areobtained, the advantages of each of the proposed indices are discussed.

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