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Typology of electoral candidates. Case study: Sorin Oprescu

Author(s): Coman, C.

Journal: Bulletin of the Transilvania University of Braşov, Series VII : Social Sciences and Law
ISSN 2066-7701

Volume: 4;
Issue: 2;
Start page: 7;
Date: 2011;
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Keywords: electoral campaigns | candidates | content analysis.

By applying the content analysis technique of communication andby using analysis patterns such as the theory of rational choices, thedramaturgical model, the attraction model, the transactional analysis, this study identifies 4 typical categories of candidates to Romania’s presidency(elitist, dominating, reactive, sociable). In the analysis of the electoral itinerary of candidate Sorin Oprescu there are considered aspects such as identity, symbolism, volunteering, propagandas and media exposure, in order to make a SWOT analysis, thus facilitating the understanding of the candidate failure within the election process.
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