Academic Journals Database
Disseminating quality controlled scientific knowledge

Using of fuzzy and imitation models and cluster analysis for decision of marketing tasks

Author(s): Borisova, Tetyana Myhaylivna | Bryndzya, Zinoviy Fedorovych

Journal: Socìalʹno-ekonomìčnì Problemì ì Deržava
ISSN 2223-3822

Volume: 5;
Issue: 2;
Date: 2011;
VIEW PDF   PDF DOWNLOAD PDF   Download PDF Original page

Keywords: fuzzy models | cluster analysis | imitation modeling | marketing | risk | marketing potential

Actuality of using of some economic-mathematical methods at the decision of marketing tasks is considered in the article. The examples of using of fuzzy evaluation, cluster analysis and imitation modelling in marketing are presented here.
Why do you need a reservation system?      Save time & money - Smart Internet Solutions