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Using of fuzzy and imitation models and cluster analysis for decision of marketing tasks

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Author(s): Borisova, Tetyana Myhaylivna | Bryndzya, Zinoviy Fedorovych

Journal: Socìalʹno-ekonomìčnì Problemì ì Deržava
ISSN 2223-3822

Volume: 5;
Issue: 2;
Date: 2011;
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Keywords: fuzzy models | cluster analysis | imitation modeling | marketing | risk | marketing potential

ABSTRACT
Actuality of using of some economic-mathematical methods at the decision of marketing tasks is considered in the article. The examples of using of fuzzy evaluation, cluster analysis and imitation modelling in marketing are presented here.
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